As Art Director, I developed and executed creative concepts for
leading-edge marketing and web solutions, applying brand identity
systems, typography, photography, and colour to create innovative
visual solutions that met business and user needs. Working alongside
designers, strategists, and developers, I visualised and
conceptualised user experiences, created visual prototypes, and
provided quality assurance across creative deliverables. Projects
included work for global clients such as
Amplifon
and
VW.
Passionate about working with smart people to solve the toughest
design challenges, I led UX/UI and design system work across
award-winning platforms for
Henkel,
OBI,
Pamela Reif,
Canyon,
Metro,
EuropAssistance,
and more. I framed creative concepts from brief to
delivery, extended brand guidelines across mediums, and contributed
directly to project design and development, delegating day-to-day
responsibilities across designers and developers while presenting
succinct ideas to clients on the team's behalf.
Ongoing freelance engagement as Design Systems Lead, developing
creative concepts and scalable design systems for clients including
Sally's Welt
and
Lisa Del Piero. I contribute to the creative
team's culture and quality standards, educate team members across
disciplines, and take a proactive approach to framing visual
solutions that meet both business goals and user needs.
